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  • Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. Do you wonder why your value initiatives aren't providing the payoff you'd hoped for?

    The Blue Line Imperative: What Managing for Value Really Means

    Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision.

    Authors Kaiser and Young have dubbed this approach "Blue-Line Management," BLM , and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.

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    Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants--i. Find a copy online Links to this item Inhaltsverzeichnis.

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